SKECHERS
How SKECHERS Scaled Livestreaming and Content to Drive Stronger Consumer Connection
About SKECHERS
SKECHERS MALAYSIA SDN BHD is a joint venture with SKECHERS USA, INC since 2009. The company markets a diverse range of footwear and apparel for men, women and children under the SKECHERS name. SKECHERS is available in 68 concept stores, 21 city outlet stores, 9 outlet stores, 2 lifestyle stores and 1 kids store in Malaysia. For more information, please follow us on Facebook (Facebook.com/SKECHERS) and Instagram (@skechersmalaysia).
SKECHERS Singapore Pte Ltd is a joint venture with SKECHERS U.S.A., Inc. (NYSE:SKX), a Fortune 500®️ company based in Southern California. SKECHERS designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children.
Category: Fashion & Apparel
Company Size: Global Enterprise (5,000+ retail stores worldwide, with strong presence in Malaysia & Singapore)
Location: Singapore
Goal: Enhance brand presence in Southeast Asia, strengthen digital engagement through livestreams and localized content, and build deeper connections with local consumers
Solutions Used:
- Digital Live Streaming| Seamless end-to-end livestream execution, driving real-time interaction and product discovery
- Content Creation| Localised creative content tailored for campaigns, boosting brand storytelling and consumer relevance
- Store Management | Strategy and execution to align global brand identity with local market needs, enhancing visibility and consistency
SKECHERS × Join SEA: A Partnership That Started in 2024
At the beginning of 2024, SKECHERS embarked on a new chapter by partnering with Join SEA as its brand management service provider. This collaboration goes beyond traditional support — Join SEA plays a vital role in managing SKECHERS’ brand presence in the digital era.
From livestream operations to creative content production, Join SEA helps bring SKECHERS closer to its audience, ensuring that every campaign not only communicates the brand’s values but also resonates with local consumers. By combining professional brand management with hands-on execution, Join SEA supports SKECHERS in strengthening its market presence and engaging customers in more dynamic and interactive ways.
This partnership marks the beginning of a journey where SKECHERS’ global reputation meets Join SEA’s local expertise — creating a synergy that drives both growth and innovation in 2024 and beyond.
Day 1: SKECHERS × Join SEA
The year had just begun when we welcomed SKECHERS into our journey. It wasn’t just a handshake, it was the start of a partnership built on trust and ambition.
On Day 1, our role was clear: Join SEA would serve as SKECHERS’ brand management service provider. That meant carrying the responsibility of running livestreams, producing content, and making sure SKECHERS’ story was told in ways that truly connected with their audience.
The first livestream went live with excitement in the air. Our team was behind the scenes — adjusting cameras, preparing scripts, monitoring comments — while SKECHERS’ products came alive on screen. It was more than selling; it was about building a bridge between the brand and the people.
Day 1 wasn’t just about starting work. It was about setting a tone: creativity, consistency, and collaboration. And from that first day forward, Join SEA and SKECHERS began writing a story of growth together — one stream, one video, one campaign at a time.
Beyond Day 30: SKECHERS × Join SEA
In just one month, the routine became a rhythm — livestream scripts that once took hours now flow naturally, content ideas spark faster, and every campaign begins to carry a shared fingerprint of both SKECHERS’ global identity and Join SEA’s local creativity.
The first 30 days were about proving capability. Could we manage SKECHERS’ livestreams seamlessly? Could we create content that not only showcased products, but also captured attention and sparked conversations? Each successful broadcast, each piece of content that resonated with audiences, was an answer: yes, we could.
But “Beyond 30” isn’t about looking back. It’s about looking forward. The partnership has moved past introductions and test runs. Now, it’s about scale, consistency, and bigger visions. For SKECHERS and Join SEA, the story from here is about how far creativity, data, and execution can take us when they work hand in hand.
The first 30 days built the foundation. Beyond 30, we’re building momentum.